Liberal Party of Australia (WA Division)
A two-TVC state election campaign shot over two full days — a narrative-led ensemble concept and a contrasting cinematic piece, with a behind-the-scenes cut.
Jungle Creative produced a two-part television campaign for the Liberal Party of Australia (WA Division) ahead of the state election, delivered across two full shoot days plus a behind-the-scenes film. The lead concept was built around a single evolving scene — a candidate joining everyday Western Australians in conversation, with the camera pulling steadily wider to reveal a growing ensemble of people from across the community before resolving on the campaign tagline. A companion film used a more cinematic, atmospheric visual approach to carry a contrasting tone. The brief demanded tight coordination: a large ensemble cast, multiple Perth locations, controlled hero-character coverage, and a fast turnaround to hard campaign deadlines. It's a clear demonstration of Jungle Creative's capacity to deliver high-stakes, deadline-critical campaign production at scale in Western Australia. (Jungle Creative provided the creative — ideation and copywriting — along with all filming and post-production.)
More from this campaign
Dark Shadow (second TVC)
Behind the scenes
Services used
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