Scitech
A brand TVC seen literally through children's eyes — GoPro-rigged kids exploring Scitech, cut with fly-on-the-wall coverage to capture genuine, unscripted wonder.
In partnership with Rare
For Scitech — Perth's science discovery centre for curious young minds — Jungle Creative produced a brand TVC with agency Rare that puts the audience inside a child's experience of discovery. We rigged an ensemble of children with head- and chest-mounted GoPros and paired that point-of-view footage with fly-on-the-wall cinematography on a Sony FX6, following the young "hero" explorers across Scitech's Main Room, Theatre and Planetarium. Lapel and boom audio captured their unscripted reactions — the gasps, giggles and "whoa"s that no script can write. Cut at an energetic pace to a playful electro score, the spot showcases Scitech as the most fun place in Western Australia for a child to discover the wonders of science, making something educational feel genuinely joyful. The campaign extended into shorter social and out-of-home cut-downs, including a 7-second DOOH edit, giving Scitech a flexible, emotion-led asset set. It's a standout example of Jungle Creative's specialty in child-led, POV-driven storytelling for WA brands.
More from this campaign
7-second DOOH cut-down
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