Parcel Property

Estate Website Videos

Three animated website videos for Parcel Property's Claravale estate in Hilbert, turning supplied aerial footage into a guided map of its precincts and nearby landmarks.

Agency: Trilogy

An estate website has to do more than show aerial footage: it has to explain where the estate sits and what surrounds it. For Claravale, Parcel Property's estate in Hilbert in Perth's south-east, Jungle Creative worked with creative agency Trilogy on three estate website videos covering The Ranges and The Brook precincts. Trilogy supplied the aerial footage, and Jungle Creative handled the post-production.

Each precinct was rotoscoped so its outline stays locked to the land as the camera moves, and landmark markers were animated into place with their distance from the estate, from schools and shopping centres to parks and the Perth CBD. The result is an animated map video a visitor can read at a glance, answering the first question every buyer asks: where is it, and what is nearby.

An estate marketing video has one job: to help a buyer picture the place and understand its location before they visit. Animating over existing footage does that in seconds, showing landmarks in relation to the land itself rather than as a list on a page. Jungle Creative produces property website videos of this kind for developers and their agencies across Perth and Western Australia.

More from this campaign

Selected cuts.

Claravale: The Brook and The Ranges

Claravale: The Brook

Services used

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