Healthway x WADSA

Jungle Creative produced four heartwarming reels for the WA Disabled Sports Association (WADSA), based in East Victoria Park in Perth, in partnership with Healthway, for the organisation's social channels and website. The aim was to show, warmly and simply, the work WADSA does: the volunteers who make it possible and the participants at the centre of it all. Each reel carries its own theme: a hero video giving a general overview of the organisation, one focused on the volunteers, one that speaks to mental health, and Motivate, a reel that invites people to come along and give it a go.

The reels put people first: participants trying archery, strength training and court and lawn games, the volunteers who show up for them, and the people who tell WADSA's story in their own words. Each piece stands on its own in a social feed, and together the four tell a fuller story of the organisation, from the everyday work on the ground to the people it is there for.

For community organisations and not-for-profits across Western Australia, community organisation video like this does what a brochure cannot: it shows real people, real activity and a real welcome. Whether the goal is awareness, volunteering or participation, a set of reels like these keeps working long after launch.