Play at Badminton WA

Healthway's LiveLighter initiative needed content that worked three ways from one efficient production — and Jungle Creative delivered all of it in a single half-day shoot. Using Badminton WA as the on-court setting and its members as talent, we produced three distinct videos: a social film designed to grow Badminton WA's membership, a LiveLighter social piece on the importance of everyday health and fitness built from the same vision and pieces-to-camera, and a corporate video documenting Healthway's partnership with the sport. Planning the shoot to serve multiple deliverables at once kept costs down while maximising output — a hallmark of how Jungle Creative approaches government, health and not-for-profit briefs in Western Australia. The films supported participation, public-health messaging and stakeholder relations simultaneously, showing how a well-structured production day can do the work of three.